WITComm AI- Unlock Insights from Every Call

Let s be honest how often do you actually listen to your business s phone calls?

You probably want to. You know there s valuable stuff in there customer feedback, complaints, sales opportunities but who has the time to go through hours of recordings? Not many business owners do. And let s not even get started on surveys (most customers ignore them anyway).

That’s where WITComm AI Phone Scan steps in. It’s a new service we’ve built here at Western I.T., and it’s designed for business owners who want to know what’s happening on the phones without actually sitting down to listen to calls.

So… What Exactly Is It?

Think of it like this:

You get a tool that quietly listens to every phone call your business makes or receives. It transcribes the conversation. Then, using some seriously smart AI analysis, it figures out what’s being said—and what it means.

It tells you if a customer sounds frustrated.
It catches key phrases like “cancel,” “not happy,” or “I’m interested.”
It counts how often people mention a product or ask about pricing.

And the best part? You get this all wrapped up in clear, easy-to-read reports. No digging. No second-guessing.

It’s like having a virtual assistant whose only job is to listen to your calls and hand you the highlights.

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Why You Might Actually Need This

Let’s say you run a plumbing company. Or a legal office. Or a call centre with a team of five reps.

Your phone is your lifeline. But once a call ends, that conversation usually disappears into thin air. Maybe someone jots down a note or two—but the tone, the nuance, the objections? Gone.

Now imagine if you could have the following with WITComm AI:

• Spot trends in complaints before they become reviews
• See which services get asked about the most
• Catch missed sales leads that were hiding in plain sight

That’s the kind of insight WITComm AI – Phone Scan delivers.

It’s conversation intelligence.
It’s real-time insights.
And yeah, it’s kind of a game-changer.

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A Few Real-World Perks

You get:

• Automatic call recording & transcription
• Smart tagging (complaints, inquiries, sales, etc.)
• Custom reports tailored to what you care about
• Optional alerts if a call needs your attention right away
• All of it handled securely in the cloud

And no, you don’t need to be “techy” to use it. If you can read an email, you can use these reports.

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What About WITComm AI Privacy?

Totally fair question.

This tool was built with Canadian businesses in mind. That means PIPEDA-compliant, secure, and private. Your data stays in your hands. Your calls are encrypted and only accessible to authorised users.

We’re I.T. people—we don’t mess around when it comes to data protection.

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Who’s It For?

If you talk to customers over the phone—even just a few times a day—you’ll get value from this.

But it’s especially helpful if you’re in:

• Customer service or support
• Sales
• Marketing (yes, really—this is gold for marketers)
• Legal, real estate, healthcare, or any client-facing profession

Basically, if you’ve ever said, “I wish I knew what our customers were really thinking,”—this is for you.

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Okay, But Does It Actually Work?

Here’s a quick example.

One of our early users—a mid-sized HVAC company—set up WITComm AI to track the phrase “not working.” They discovered that over 30% of incoming calls in a two-week period were about a single product line. The data helped them adjust their inventory, update their website FAQs, and launch a promo. The result? Less phone traffic. More conversions.

That’s what we mean by smart insights.

WITComm AI – Phone Scan is a brand-new solution developed by Western I.T. as part of our growing WITComm family of business communication tools. Built specifically for companies that rely on phone conversations with their customers, this service adds a powerful layer of AI-driven call analysis to your existing communications setup. Whether you’re already using WITComm Teams or just starting to explore business phone solutions, Phone Scan fits right in—helping you capture real-time insights, improve customer experience, and make smarter decisions. It’s a natural evolution in our mission to help Canadian businesses communicate better and work smarter.

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We built WITComm AI – Phone Scan because too many great businesses are missing what their customers are saying—right in front of them.

This isn’t about spying or micromanaging. It’s about listening better, acting smarter, and giving your team (and your customers) what they really need.

You’re already having the conversations.
Now it’s time to learn from them.

Want to see it in action?
We’d love to show you what WITComm AI – Phone Scan can do for your business.

Give us a call at 1-800-752-4238 or shoot us an email at

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